Creative Portfolio

• Built a custom member dashboard to solve a data architecture problem — member data was scattered across three separate content collections in the existing CMS, making it inconsistent and unreliable to display on custom pages.
• Designed unified database architecture with 4 tables (profiles, archetypes, calculations, reports) to consolidate data.
• Solved cross-platform authentication challenge by designing custom token handoff between two separate systems — ensuring members only log in once for seamless UX.
• Integrated AI for personalized generated content with intelligent caching to control costs and latency.
• Implemented rate limiting (daily generation caps tracked via database), email alerting for system failures, and admin controls for cache management.
• Currently serves approximately 20 members.
• Application deployed with custom subdomain configuration.

Next iteration: UI cleanup and refinement.

• Built an end-to-end automation that transformed a 1-2 week manual process into a single form submission.
• System has generated 50+ documents to date across approximately 6 clients. Built-in error handling sends notifications if any step in the automation fails.

Before the system, each document required extensive research and manual development time. Now: client completes intake form → system processes responses → document generates automatically in designated folder with client name → content populates based on prompt logic → formatting applies automatically.

• Built a system that removed manual handoffs from the client approval process — replacing what was either a disorganized process or no system at all.
• Currently serves approximately 10 active clients.
•System eliminated back-and-forth emails and removed the coordinator as a bottleneck in the review cycle.

Workflow: Team uploads deliverables with review links → client receives automatic notification → client toggles status column (Approved / Needs Revisions) → team receives automatic alert based on selection.

• Created a checklist system with automated accountability that became the new company standard.
• Each line item includes an assignee and due date. System sends automatic alerts 3 days before deadline if task hasn't been checked off.
• Built-in escalation: notifications continue to the assigned person until completion.
• Kept tasks on track without requiring manual follow-up from managers.

• Designed zero-cost alternative to project management software for coordinating multi-department events — replacing no existing process.
• Built dynamic spreadsheet system including event calendar with automated views and timeline templates.
• Used primarily by leadership to coordinate across departments.
• Enabled multiple teams to communicate and track progress without adding software costs.
• Used for successful coordination of two store grand openings.

• Built and administered learning platforms across three organizations with different scales and requirements. At least two of these systems remain in active use today.

• Organization A — 40+ employees. Created course content from scratch and built full system architecture including multiple learning paths tailored to different roles.
• Organization B — 50+ employees. Configured system architecture and learning paths. Content was provided; I built the structure and delivery mechanism.
• Organization C — Public-facing paid course with unlimited enrollment. Built course delivery system, edited provided content for online learning format, managed full technical setup.

• Built two standalone training platforms from scratch when a software migration timeline couldn't accommodate immediate training needs.
• Created separate password-protected systems — one for employees, one for leadership.
• Delivered 20-30 hours of course material across multiple modules. Built initial platform in two weeks, then continuously updated as new and revised materials came in.
• Created 5,000+ lines of code per site.
• Embedded quizzes with clean integration for seamless user experience.
• Edited 75% of video content including editing, thumbnails, and upload management to internal video channel.
• Tracked completion and engagement through platform sign-ins and views.
• Maintained all sites ensuring security protocols and proper web standards.
• Platforms served as primary training hub until enterprise system migration.

• Designed and produced a 56-page operational guide over approximately one week.
• Process included gathering revision requirements, reviewing original documentation, then compiling and editing existing content into a cohesive guide.
• Handled full production from design through printing and shipping to all locations. Guide became the new company standard.
• Separately overhauled an existing 100+ slide training deck, condensing it into a streamlined 4-day program.
• Converted formats, removed redundant content, and embedded video content with active links throughout.

• Led company-wide rollout of new scheduling system across 8-10+ locations, replacing existing software.
• Created comprehensive SOP documentation covering 8 core functions.
• Biggest challenge was user adoption — addressed resistance directly by making myself available to assist and walking staff through the transition.
• Maintained open communication with managers throughout.
• Identified and resolved integration issues before handoff to Operations team.
• Rollout completed smoothly with all components either established or resolved with subject matter experts.

• Led full enterprise software migration for 60-80 employee retail organization, completing ahead of the projected 3-month transition timeline.
• Managed employee data migration and cleanup, applicant tracking system implementation and testing, learning management system configuration, permissions and access setup.
• Created training materials and trained upper-level staff on new platform.
• Configured document library with dynamic templates for company-wide use.
• Set up performance tracking, milestone tracking, and integrated objectives for data-driven decision making.
• Primary focus during rollout was user adoption — getting staff comfortable with daily system use.
• Migrated existing training content from a standalone platform I had previously built into the new system.
• Served as primary troubleshooter, coordinating with vendor support to resolve issues during rollout.

• Built standardized documentation for a multi-location organization that had no formal system in place.
• Consolidated fragmented, inconsistent approaches into two streamlined templates.
• Rolled out across 8+ managers. Integrated with software objectives feature for trackable, data-driven management.
• Created step-by-step SOPs for managers on completing documentation and utilizing system features.

• 10+ years in leadership roles across operations, service, and cross-functional teams.
Experience includes managing a 20-person front-of-house staff, leading a distributed team of 10+ members across national locations, and building a 3-person team from the ground up.

•Consistently focused on creating structure where it didn't exist — developing SOPs, implementing systems for tracking and accountability, and standardizing processes across teams and locations.

• Designed operational documentation and workflows that became the new company standard.
• Created full SOPs covering end-to-end processes.
• Standardized schedules, established centralized logistics, implemented point-of-contact roles so people had designated support.

• Built 10+ websites for employers, freelance clients, and personal brands.
• Roughly half included e-commerce functionality with live transactions.
• Projects include company career pages, client-facing information portals, and brand websites.